Jassi Jaissi Koi Nahin (lit. There is no one like Jassi) is an Indian soap opera which aired on Sony Entertainment Television from 1 September 2003 to 4 May 2006.^[1] The series was an Indian-themed version of the Colombian drama Yo soy Betty, la fea^[2]

HC sends 'Jassi' case back to trial court. Had disguised themselves with thick glasses and false dentures like the popular television character Jassi from the serial Jassi Jaisi Koi Nahin. Jassi Jaissi Koi Nahin is a story of the loveable ugly duckling Jassi s journey to becoming a beautiful swan and finding her Prince Charming. Watch Jassi Jaissi Koi Nahi Hindi TV Shows and Episodes Online at BoxTV.com. Jassi Jaisi Koi Nahin is a story of the lovable. The serial showcases the ups. Jassi Jaissi Koi Nahin - Topic.

Plot[edit]

Based largely on the show, Yo soy Betty, la fea, the show follows the life of Jasmeet Singh known as Jassi(Mona Singh) who is a plain looking young woman from a middle-class family in Mumbai. Jassi is a sincere worker and has been working to support her family. She is naive but intelligent. She has been always been supported and encouraged by her father, grandmother (Bebe), and her close friend Nandu (Gaurav Gera) but she has faced rejection largely from society simply because of her looks. Jassi somehow lands her dream job at Gulmohar, a big fashion empire. She is appointed as the assistant to Armaan Suri(Apurva Agnihotri) and after a rough start soon becomes indispensable at work. She falls in love with Armaan but keeps her feelings to herself.

The show follows how Jassi becomes successful at Gulmohar but must face difficulties and trouble created by several people unhappy with her success, one of whom is Armaan's arrogant girlfriend Mallika (Rakshanda Khan). She is forced to disappear when things get too murky and is saved by businessman Purab Mehra(Samir Soni) who eventually becomes responsible for Jassi's makeover so she can hide her real identity and avenge the wrongs done to her and her family. Meanwhile, Armaan falls in love with Jassi and mourning her disappearance is inexplicably attracted to her alter ego Jessica Bedi.

In the end, Armaan and Jassi unite and gain control of Gulmohar.

Cast[edit]

• Mona Singh as Jasmeet Walia (Jassi)/Jessica Bedi/Neha Shastri/Jasmeet Suri
• Apurva Agnihotri as Armaan Suri, the heir to the Gulmohar business empire who starts out as a rich and arrogant businessman
• Rakshanda Khan as Mallika Seth, fashionista and Armaan's girlfriend from a well to do business family; main antagonist (Dead)
• Uttara Baokar as Jassi's grandmother who she fondly calls Bebe
• Veerendra Saxena as Balwant Walia (Billoo), Jassi's father who has always encouraged her
• Surinder Kaur as Amrit Walia, Jassi's mother
• Gaurav Gera as Nandan Verma (Nandu), Jassi's best friend
• Amar Talwar as Purushottam Suri, Armaan's father
• Mahru Sheikh as Ila Suri, Armaan's mother
• Karan Oberoi as Raghav Oberoi
• Samir Soni as Purab Mehra, a successful businessman who helps Jassi overcome her fears and knows her identity all along (Dead)
• Vikas Bhalla as Chiranjeev (CJ) Oberoi
• Neena Gupta as Nandini
• Parmeet Sethi as Raj Malhotra, Armaan's best friend and confidante
• Manini Mishra as Pari Kapadia, Mallika's best friend
• Vinay Jain as Aryan Seth, Mallika's brother and Armaan's nemesis who will go to any lengths to get control of the Gulmohar empire
• Rajesh Khera as Maddy, Gulmohar's fashion designer
• Jayati Bhatia as Bindiya, Jassi's friend
• Shabnam Sayed as Maria, Jassi's friend
• Pushtiie Shakti as Maithili, Jassi's friend
• Trishala as Jassi's friend
• Rakhi Vijan as Anjali (Angel) Suri, Armaan's sister
• Aman Verma as Advocate Thakral
• Sakshi Tanwar as Advocate Indira Bhargav
• Rohit Bakshi as Rahul
• Shilpa Saklani as Vidhi
• Chinky Jaiswal as Vedika
• Nitin Arora as Detective
• Navneet Nishan as Jassi's boss
• Gauri Pradhan Tejwani as Gauri Pradhan
• Sandhya Mridul as Yaana
• Vikram Sahu as Dhanraj
• Shweta Kawatra as Meenakshi
• Pubali Sanyal as Jassi's friend
• Uday Tikekar as Father Rodricks
• Sanjay Batra as Public Prosecutor
• Kanwaljit Singh as Shiv Oberoi
• Salil Acharya as Armaan's cousin
• Kishori Shahane as Doctor

Unique campaigning[edit]

Jassi Jassi Koi Nahin Serial In Youtube Videos

Jassi Jaisi Koi Nahi is also known for its remarkable campaigning and marketing done by the channel to attract a huge audience before its launch. The main protagonist 'Jasmeet Walia' was hidden completely from the audience in promotions although the campaigning was targeted totally on the character's uniqueness. This generated a lot of curiosity among its audience to know about the character. This was perhaps the first an Indian Television Channel took such a big risk to keep its series protagonist under wraps and still promoting it heavily. The risk, however, paid off and the show opened with a bumper response on its premiere episode. The TV show was well received and it went on to run for three years. ^[3]

Ratings[edit]

The show opened with a bumper response and the ratings were very strong for the first 100 episodes. After that, the ratings started to dwindle and didn't pick up although the channel did not lose hope in the show. As soon as the protagonist goes through her makeover, the ratings shot up again and the show came back at the top spot. However, the ratings fell again once the main objective of the show was fulfilled. The show ran for some more time before going off air in early 2006.

Awards and nominations[edit]

References[edit]

1. ^IV, Antonio Lopes Lagarto. 'Ugly is the New Beautiful: India's 'Jassi Jaissi Koi Nahin''. www.jerriblank.com. Retrieved 25 February 2018.
2. ^'Television: Dream duo'. The Tribune. 8 June 2008.
3. ^https://www.afaqs.com/news/story/7889_Jassi-Jaissi-Koi-Nahin-Lessons-in-marketing
4. ^'Winners of 1st Apsara Awards'.
5. ^'Winners of 4th Indian Telly Awards'.
6. ^'Winners of Indian Television Academy Awards,2004'. Archived from the original on 26 May 2012.
7. ^'Winners of 5th Indian Telly Awards'.
8. ^'Winners of Indian Television Academy Awards,2005'. Archived from the original on 4 May 2012.

Jassi Jassi Koi Nahin Serial In Youtube Video

External links[edit]

• Jassi Jaissi Koi Nahin on IMDb

Jassi Jassi Koi Nahin